And now the final part of the Business Web Basics series. Today we will learn why your website needs a blog.
A static website is nothing more than a glorified brochure. If you look at most websites out there they have dynamic, ever changing content. How do they do that? Well, it’s more than likely their website is really built on a blogging platform such as WordPress. Don’t be fooled though, WordPress is a very dynamic content management system that can be used to build full ecommerce websites and communities.
By putting a WordPress blog into your current static website you will enable a very powerful system that is simple to use, and easy with a few lessons to learn. You’ll be posting blog posts within an hour or two after installation because it’s not hard to learn how to do.
A blog on your website will attract more readers via search engines due to the way search engines rank a website. Search engines like websites that have a lot of content better than they like websites with very little content. In addition, your site visitors will have a reason to return time and time again if you offer them educational and fun content for them to read.
Blogs are very simple to learn to use, and simple to install in most websites, we can usually have you up and running within the week depending on the design elements you want added to match your website and the number of orders we have at the time. Once installed we can teach you how to make a post, and give you guidance on how often you should post based on market research.
If you do not want to write the blog posts we can even recommend someone who can do it for you and put your online marketing on autopilot. Blogging is one of the least expensive marketing channels you can use whether you do it yourself or hire a content manager to do it for you because having appropriate content on your website will bring traffic to your website that is looking for what you have to offer.
Also, unlike print ads and other methods of marketing you can quantify and calculate how your efforts are working. By adding just a little code to your blog you can make sure that the words you’re using are attracting the visitors that you desire. This is called pull marketing as opposed to push marketing and pull marketing has better results than push marketing because the person being pulled in has a better feeling than someone who is pushed.
Contact us today if you want a blog on your static website and see how we can help you improve your statistics!
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