Social media includes, blogging, discussion forums and networks such as Facebook, LinkedIn and Twitter. Today some of the most effective marketing can be accomplished via these social media and should not be overlooked by anyone who wants to market their business online. Unless you hire someone to manage social media marketing for you it’s mostly free, or very low cost compared to other marketing, but it has huge results.
Facebook — You can create a Facebook Page for your business and you can market via this page in many ways. You can create a newsletter sign up, a message board, network your blogs to post updates automatically to your Facebook Page and more.
Twitter — You can also update your Twitter followers about your blog posts, your new discussions, have contests and more, all in 140 characters or less. Tip: Don’t follow the people who are doing exactly what you are, follow and be followed by people who do something else and could be possible clients.
LinkedIn — A professional social network that is free to join. The good thing about LinkedIn is you cannot connect with complete strangers without their permission and vice versa. You must be introduced in some way or part of the same group or company to connect. LinkedIn is much more professional in nature than many sites. Put your best professional foot forward here.
Forums — There are many message boards and forums that you can participate in on the Internet. Find groups of like minded people, as well as those in corresponding businesses as yours to network with. For instance if you own a golf court, go to where golfers hang out. If you are a real-estate agent, find out where house seekers and property seekers are and go there. Participate in a helpful non spammy way. By that I mean, don’t just seek to sell people, seek to get to know people, and help people, and the sales will happen.
Blogs — Some people do not think of blogs as social media but they are, because at their core, blogs are interactive features on your website where you can have a full discussion about any topic. You might as well open up discussions on your blog so that people can praise your product and ask questions openly about your products and services.
When you choose to participate in online social media you make a huge impact both positive and negative regarding your business. Make sure you make it a positive experience by being helpful, honest, and your real self online. People appreciate honesty and they buy things from people they trust.