Even if you have a bricks and mortar business you can market your business online. In fact you must be online for your business today. Most people do not look in the yellow pages anymore, according to PEW research center most people look online for deals and information on local products. In fact ,more than 80 percent who look for information online buy local products. If this doesn’t make you want to have a good website and blog then nothing will.
Website –You do not have to spend tens of thousands of dollars to have an effective website that attracts online visitors to buy from your offline store. But you do need a dynamic, continuously updated, and attractive working website that visitors will find, and actually read and then choose to buy your products due to what they read.
Facebook Page — Create a Facebook page for your business linking to your website. A Facebook page is different from your personal page on Facebook and is allowed to be used to promote your business as long as you do not spam your visitors and the people who “like” your page. You can also run an advertisement to promote your page rather inexpensively.
LinkedIn — LinkedIn is a professional network of people that you should join. You can join as an individual and as a business. I suggest that you do both. Connect to people you know and before you know it your connections will grow. You can also spend some time daily answering questions within your expertise to get added attention.
Blog — Your website should have a blog and you should seek to put up a new blog post three to five days a week. These blog posts can be a way to educate your potential customers on your products, use of your products, and to invite comment on your products. Blogs are interactive so allow your visitors to comment. You can even have a contest. Speaking of commenting you can comment on other blogs too, choose complementary blogs offering services that your clients would like but that you do not offer. Make useful comments, do not spam.
Your email signature — You email a lot of people and every single signature should carry a signature that states what you do, how to find out more, and how to connect with you. You can put special code in your signature that allows them to find you on Facebook, Linked in and Twitter.