If you’ve ever had a website built then you might already know about website maintenance but if you don’t then you must read this article because it is essential that you understand about the importance of proper website maintenance. You can do it yourself if you know how, or you can pay someone to do it for you, either way, you need to make sure it is done.
Backing up — Your website host, unless you’re buying premium hosting, does not provide automatic backups for your website. Therefore, you must make sure that you are backing up your site often, at least as often as you update the site, if not daily. This update should be stored off site, meaning not on your computer and sometimes in multiple places depending on how important and essential your website is.
Security — All the virus and security software must be kept continuously updated on your website or else you are vulnerable to hackers breaking into your website and getting private information of your clients, or yourself, or just mucking up your website for you. This is dependent upon you to do, and not usually your host, unless you are paying for premium services. It is not included in the cheap plan.
Updating platform — Every platform that you use to build your site with such as WordPress, for instance, needs continuous updating to patch security problems, bugs, and just to add new functionality. This must be done correctly, so as not to lose your website, backups being performed first, and then the update being accomplished appropriately by someone who knows what they are doing.
Updating content — Content should be updated two to three times a week at least, daily if possible for the ultimate search engine love and to keep your potential and current clients engaged. You can do this yourself or you can hire someone to do it for you. This essentially means keeping updated blog posts but it could also mean changing out your graphics depending on the time of year.
Adding products — If you have a shopping cart, someone will need to delete and update products on a regular basis. You can hire someone to do this or you can do it yourself, it’s completely up to you but it’s very important to make sure that it’s done correctly since you will be dealing with private information from vendors as well as clients.
Obviously some of these maintenance tasks are technical in nature, some you can learn to do, some it makes more financial sense to assign these tasks to experts. While a business owner should know enough about these tasks to make sure the person hired is doing the job correctly, it is also important as a business owner to know when to delegate responsibilities to others.
Big business does this well, with outsourcing their inefficiencies and doing things they are efficient at, in house. This is how you should look upon you job as a business owner. If you are not earning money at a task, perhaps you might consider allowing someone else to do what they do best so you can maximize your efficiencies.