More and more businesses are discovering Instagram. One day I was doing a search for local businesses and I noticed a few things that made me think: If I don’t know what you are selling or where to buy it how can I become a customer?
One local business had beautiful things that interested me but when I went to their profile there was nothing. No name, no business name, no information whatsoever. And I was left a bit disappointed because there was no way for me to contact the person behind the account. At least not an easy way.
Time is money. As fun as it may be to be on Instagram and scroll through lovely photos it is time that should be well spent if you are using it for business.
Are you using Instagram to market your local business? Then here are a few things to think about to make the most of Instagram and your marketing time:
Add a description of your business. In short tell us what you sell and where I can buy it.
Add the URL to your website. Please direct me to where I can contact you for further information.
Keep your name and branding consistent. Don’t name your account “Pixiegirl” when your business name is something else. By keeping your name and branding consistent it will be easier or your customers to find you.
Make use of the video option. The video may be short but you can show a lot in that time if you want to. Examples: staff introduction, todays special, this weeks special, todays outfit, todays discount, behind the scenes, a funny joke or something else your customers would appreciate. Make a list and start recording!
Use # to tag your business, location and offer. This is one of the most powerful features on Instagram and you should not miss out on it! First you want to use “on subject” hashtags. # your business, the event, product etc. Against what you may think using too many hashtags is not always advised. What you can do though is go back to your photo and # again at a later date if you want to. If you are a local business you want to make sure you are using the hashtag for your town. Make it a regular habit of checking your most common hashtags to make sure you don’t miss out on anyone tagging you!
Use @ to tag another user. If you want to get the attention of another user, a business for example, you can @ their username to tag them. They will be notified you did so. Remember that you want to keep it conversational and interesting, not scare them away.
Interact with your followers. If someone leaves a comment, answer them back. Just because it’s online and “only” photos doesn’t mean you can ignore those who talk to you. This may be difficult if you are a larger business and get many comments but if you are a smaller business answering @tags should be a definite yes. From a user perspective I can tell you that I have tagged local businesses and they have seen it and not replied which I did find odd and a little rude. And this was when actually helping them with their marketing, even more odd.
Inspire your followers. Be creative and think of ways you can inspire your followers. Your content should be on topic but showing a little creativity doesn’t hurt at all. Put yourself in your followers shoes and think about what they would like to see.
Using Instagram to market your local business should be included in your marketing plan. It’s fun and the number of people who are “instagramming” is growing every day, don’t miss out on a perfect opportunity to tell the world about your business!
How are you using Instagram to market your business? Feel free to share in the comments!
Need help coming up with marketing ideas? Get in touch to create a whole new marketing experience for your customers!