Is a blog really a marketing tool? Definitely! What some people don’t realize is that a blog is really social media once you open it up to comments and discussion amongst the commenters. It’s kind of like a mini forum. You probably write your blog because you want to reach out to people, get comments, interaction. Though blogging for fun and blogging for business are not quite the same thing.
When blogging for business there are a few things to think about;
- When you make a blog post, it should always have a reason, a purpose and a call to action. Otherwise there is no point to making a blog post.
- A Reason — The reason for this blog post is to inform you about using blog posts as an interactive form of social media marketing where you ensure that your post has a reason for being, a purpose and a call to action.
- A Purpose — The purpose of this blog post is to get you to see the importance of blogging as a form of social media marketing for your online business. The blog post will tell you how to ensure that you know your purpose and know how to translate that to your audience.
- A Call to Action — Sometimes called a CTA this means that every single blog post you make should ask your readers to do something. That may be to comment, download something, share, or some other action, but it’s important to always ask your readers to do something. The call to action in this post is for you to start blogging.
Blogging can be a great way to add keyword rich content to your website, impart educational information to your audience, and announce sales and explain your services. Blogging is also a good way to have a conversation with your audience. You can ask them a question, conduct a poll, and find out what your audience really needs, wants and desires. Again: social media.
Ideally, you should try to add content to your website on a daily basis, at the very least two to three times a week. The more informative, keyword rich blog posts you add to your own website, the higher you’ll rank in the search engines. The reason for this is that search engines use the words people search for (keywords) to send them to a particular site. But, it doesn’t stop at appealing to the search engines, your posts also need a reason, a purpose and a call to action.
Are you using your blog as the marketing tool it really is? How is it working for you?