If you want to try a pay per click advertising campaign the best thing to use it for the first time is newsletter sign ups. First create a digital product of some sort like a free eBook, or eReport, or podcast, and then offer it in exchange for the interested party to sign up to receive your free email newsletter.
The way you do this is you create an attractive sales page, and include the newsletter sign up code, (given to you by your newsletter program) and create a thank you page which will allow the person who signed up to receive their free download. You’ll put the link to that sales page in your newsletter program according to their instructions so create the sales page, and the thank you page first, then get the code for the newsletter.
If you use a service like Aweber they have tutorials and videos that show you exactly how to accomplish this. It’s pretty easy to set up and once you have it done it is free to run other than your monthly fee for Aweber. If you aren’t sure how to do it you can hire a virtual assistant, as well as a ghostwriter. The ghostwriter can create your downloadable product, and the VA can set up the newsletter service for you. It shouldn’t take very long for either one.
You can probably get the eBook created for 15 dollars a page or so and you can hire a VA for about 20 to 45 dollars an hour. Remember cheaper doesn’t mean better, hire someone who truly knows what you want so that you and your clients will be satisfied, remember this is the first thing they will “see” when getting to know you. So, put your best foot forward when creating your first product, even if you’re giving it away free.
Create more than one sales page so that you can properly test out different sales pages to see which one works best, then keep the one that works the best. Each sales page should only be very slightly different so that you can know what part of the sales page works best. If you change too much you won’t really know what is working better.
Once you get this set up, you can use either Google Adwords or Facebook, and even LinkedIn to place your pay per click advertisements and you can start for less than 50 dollars. If you sign up first for Google Places you will likely receive a coupon in the mail that you can use to get started on Google Adwords.