I’m sure you know by now that you can create a Facebook page for your business, but did you know for less than $50.00 a month you can also advertise your Facebook page as well as your business on Facebook?
You can use Facebook to get more “likes” on your business page, as well as newsletter signups for your website. You can also link directly to a product you are selling. Facebook prefers physical products to downloads so be careful when using this to sell any type of download. Perhaps offer a free download first to the people who sign up for your newsletter, then selling the people who sign up your digital product, to be on the safe side.
Facebook allows you to choose between pay per click ads and a certain number of views with unlimited clicks, you’ll have to experiment to see which type works best for you and your business. It’s really quite simple to get started.
Have a small picture ready and the copy you want on your advertisement. You can also choose an image from Shutterstock on certain types of ads. Then, on Facebook, just click on Ads and Pages, at the time of this writing it is located under your picture on the left side of the screen. Then click “create an ad” then follow all the prompts and fill in each area.
Give the ad a name you’ll recognize, and then choose special targeted audience. On Facebook you can zero in on your target to age, sex, education, state, city and group involvement. So you can really make sure you reach your target on Facebook, which is excellent since you really want to be able to reach certain people. Over 600 million people are active users of Facebook so this is a place you most definitely want to be advertising now that they allow it.
Getting an advertisement approved on Facebook is quite easy. Your advertisement must not lead directly to a download page, or a get quick rich scheme, pornographic site, or anything they deem a scam. They will check. Do not be discouraged if you are turned down for an advertisement, just read their reasons and try to fix it if possible, then resubmit.
Choose a great picture, and a headline that speaks to your target market. Then choose your words carefully. You want them to click on the advertisement but you do not want to be misleading either because then you’ll pay for that click, and it will not translate into a sale or newsletter sign up.