The way people find your website is by using a search engine, or by typing the domain name directly into their browser window. The second way can only happen if you’ve talked to the user personally, they heard an expensive Magazine, Newspaper, TV or Radio ad, or via word of mouth. This is a rare way to be found and while none of these methods should be ignored, it is very important to also learn about organic search results.
Organic search results enable users to find you by simply typing in a keyword, or keyword phrase into a search engine, then hitting enter. Your website, hopefully pops up upon a search on the first page. The problem is, it takes a little research to make sure you’re using the right keywords. Thankfully there are many tools, both free and fee based that you can use to do your research.
Keyword research is easy to do with a free tool that is provided by Google called Google Keyword Research Tool that is available via Google AdWords. This tool enables you to either put in your own search terms, hit enter, and you’ll get back a list of keyword tools as well as how many people will use that word or phrase. You can also put in your website, or even a competitors website that is coming up on the front page, and find out what keywords they are using to get traffic.
Another great way to research keywords is to use a program such as Wordtracker. http://www.wordtracker.com/affiliate . This program provides an education in keyword research that can’t be beat, as well as providing new and updated research as the algorithms change so does Wordtracker. Many users have seen their traffic and sales double and quadruple.
You can use these methods and others in which to learn what words you should use within the context of your website to bring targeted audience or you can experiment with various words and phrases. Some tips to help are:
Spell out acronyms — You should use acronyms on your site because people within your niche will use them, but it also helps to spell them out the first time you use them within each new article or post.
Keywords in titles — Use keywords within the first three words of your title for every article and blog post. This makes it easier for people to find your information because of the keywords in the title.
Don’t be too creative — In the old days newspapers were often very creative using puns and other words for their titles but online it is best to be direct, as well as use simple words that most people would use to find you.
By learning about keywords, and which keywords will bring you the most targeted visitors you can create a list of hundreds or thousands of keywords appropriate for your niche, this will keep you busy for a long time creating content around the keyword terms and bring you untold success.