Welcome to the first part out of 5 in the series called Business Web Basics. This series will help you to get started with your business website in no time. We will discuss free blogging platforms, domain buying, how to choose a good host and how to get started with a powerful content management system that will put your business on the map! And we will also discuss the importance of a blog. Let’s get started!
There are a plethora of free blogging platforms that you can use today that are tempting such as Blogger, WordPress.com, Typepad, Tumblr, and more. Most of these are free and some do offer an upgrade, but there are good reasons not to use them and instead use the open source software called WordPress from WordPress.org.
You can install WordPress on your own server for less than 6 dollars a month. You can use a host such as BlueHost.com, Hostgator.com, Momwebs.com, Hypermart.net and others fairly inexpensively and many of them will install WordPress for you, or they offer one click installation with step by step instructions so make sure you ask them what they offer before you get started.
WordPress.org offers step-by-step tutorials in video and in words so that you can easily follow the directions and learn how to use it without much trouble. But, it is also easier to find experts to help you since WordPress is an open source software that is relatively easy to learn and use. With WordPress.org you can use your own domain, your own design, and whatever content that you want.
With your own platform you can run your own advertisements, affiliate programs, and more from your own self-hosted site whereas sometimes you have to pay a fee or you’re simply not allowed to do that on the other free solutions. If you have your own site you can control the ads that appear and if you allow ads, you will get the income, not the owners of the blogging platform.
Owning your own blog on your own server will keep your words and content safer because no one can tell you what you can and cannot put on your own site. On the free sites they can close you down anytime you they want to. It would be a shame to lose all your hard work. Note: Make sure you back up your work in either case! It is, after all technology and technology has it’s glitches.
You can’t modify a free blogging account the same way that you can one that you own. It’s yours, so you can design it however you want to. Whether you hire someone to create a one of a kind blog design or you do it yourself your blog will be original and not cookie cutter like the free blog designs.
Got questions? Have you used a free blog platform and something went wrong? Or was changing to a host the best thing you ever did? Please leave a comment, I’d love to hear from you!