It can be overwhelming when you see all the different social networks to get involved in to help market your business. But what if I told you that some of this process can be automated?
If you have a WordPress website or blog it is even easier to automate this process with the use of plugins, which are little apps or programs to help your website have more functionality. If you have another type of website you can likely also use various codes provided by the various social network services that can help you automate some of your interactions.
You can get a plugin that will send updates to your Facebook network each time you put up a new blog post. You can also connect Facebook and Twitter so that when you update Facebook, the app automatically notifies your followers on Twitter too! This is really useful because now you can just do each item once, and your entire network is notified automatically. You can also use a service called Networked Blogs and incorporate that into Facebook and it will automatically update your friends on new blog posts on your networked blogs.
Another thing you can automate are your blog posts. You might not think of a blog as social media but it is. A blog is a very interactive tool that you have or should have on your website. The continuously updated content enables search engines to find you, and therefore people to find you and your information. If you want to be on top of search engines you must have continuous new content, even when you’re on vacation or you get busy with other things. WordPress has a function that allows you to schedule blogs as far in advance as you want to. You can either write your own blog posts or you can outsource and let someone else do this, putting your blog on ultimate auto pilot.
Of course, this does not mean you should not still interact with your followers on Twitter and your friends on Facebook, but you will be able to focus on true interaction now instead of spending all your time updating them about new blog posts. In addition, there is nothing wrong with writing a brand new blog post at the time it comes to you, but using the scheduling function can really help keep the content flowing naturally if you get busy or go on vacation.