If you’ve been looking around on the Internet much trying to learn about marketing your business online you’ve likely heard of Search Engine Optimization or SEO. Most of what you read is likely confusing and even contradictory. The reason is that SEO is not just one thing, it is a multitude of things combined that make up search engine optimization.
Text — The text on your site is part of SEO and having the proper text on your site is one of the most important things that you can do. You should know who your target market is, and exactly what they will search for online to find you. You can do this by doing keyword research within your niche or having someone else do that for you.
Design — Even the design on your sight is part of SEO. If you have a poorly designed website that does not take into account how someone finds your website via a search engine, and how search engines index your website then you cannot get the amount of traffic you would ordinarily get. If your site is optimized you will get more traffic than you thought possible, not only that, they’ll stay to look at it.
Delivery — The technology that delivers your words and the design of your site to its visitors is also part of SEO. If the technology is poor, or the code is badly written, you might not receive the number of visitors you might if the equipment worked properly. But, if it works well, and the code is clean you will get more traffic and keep more traffic.
Graphics — Your graphics, if used right can also be SEO. Your graphics have what is called an “alt” tag. This is a tag that tells people what the graphic is, assuming they hover their mouse pointer over it, or the graphic cannot load. It also informs blind or handicapped people what is showing so make full use of these tags for maximum results.
As you see everything about your website is really SEO even Article Marketing is another way to optimize the search engine results to find your website by providing one way links to your website. If you realize that from start to finish there are important factors involved in creating a search engine optimized website you’ll make sure that you choose someone who knows how to do this as part of the entire creation process.