No matter what kind of business you have you should have a newsletter sign up on your website. You can easily sign up for a newsletter service at Mad Mimi, Mail Chimp, Constant Contact, iContact, or with Aweber. Some of these offer free service and some do not but my advice is to get a paid service that is easily modified to grow with your needs. It is hard to switch once you get started so choose wisely based on your projections not on what is happening right now.
Newsletters are useful and simple ways to increase sales. Long before we had online newsletters, creating a product or company newsletter was a popular way to educate clients and potential clients about your offerings. Today, an online newsletter will increase sales more than almost any other factor.
Permission marketing — The best kind of marketing is when your client or potential clients as to be marketed to. By agreeing to sign up for your newsletter that is exactly what you are getting. A person who is agreeing by signing up to let you send them information about your sales, specials and business.
Segmentation — Newsletters services, such as Aweber, allow you to segment your market from people who have bought from people who have not bought a product or service. Even more you can segment people based on what product they bought and from where they bought it, thus enabling you to target your marketing to these customers even more.
Automation — There is a lot of automation available with newsletter technology. You can automatically send those who have signed up new blog posts, advertisements, eCourses, information and more without very much work. Online newsletters can be used for a variety of purposes and once it’s set up it does the work for you.
Branding — Your newsletter will carry your brand and will keep you in your site visitors’ or clients’ minds on a regular basis. Studies show that people need to see your brand and offerings about 7 times before they make a choice to use your services or products. Therefore a newsletter is a perfect way to get in front of your target market often, with their permission.
Education — A newsletter is one of the best ways to educate your potential clients and current clients about your offerings, sales, and product information in a way that is enjoyable and useful. People are a lot more likely to read your newsletter if you include interesting and informative articles along with your sales announcements and other information.